Bonton Harvest 5K
Event Strategy, Creative Direction & Design
I owned the event from planning to finish line and helped raise more than $65K for Bonton Farms.
Spencer + Company was the presenting sponsor of the Bonton Harvest 5K, benefiting Bonton Farms in South Dallas. I led the event planning and owned the creative across the full event experience.
My Role
I handled both the creative and operational sides of the event, including:
- Event planning and coordination
- Budget management and product ordering
- Sponsorship packages
- Event branding and creative direction
- Website and social media
- Race shirts, bibs, signage, and posters
- Custom wooden medal design
The Work
A lot of moving parts.
I developed the visual identity and carried it across everything participants and sponsors encountered, from the event logo and race materials to apparel, signage, digital communications, and the finish-line experience.
I also managed the operational details behind the scenes, including the budget, product orders, sponsorship materials, website, and social channels.
The impact
The Bonton Harvest 5K raised more than $65K for Bonton Farms, supporting its work addressing food access in South Dallas.
Achievements:
- End-to-end event ownership
- Creative direction
- Brand and campaign design
- Sponsorship and partner communications
- Budget and vendor management
- Digital and social
- Designing across an entire physical event experience
