About Jenna
Work: 15+ years in design. Started in print. Moved through branding, art direction, strategy, events, RFPs, photography, UX, product, communications, design leadership, creative operations, process improvement, speaking, and mentoring.
Life: I love collecting experiences. Good food, new places, art, music, travel, design meetups, a great glass of wine, and the occasional ridiculous pug event.
Dogs: My pug, Corbin Dallas (aka Bugs or Squeaker), is my full-time supervisor and LOML. He has a very specific set of opinions and no interest in being left out of anything, so naturally, he isn’t.
What I believe
Good design isn't just decoration.
Sometimes the job is figuring out what the job actually is.
Being curious about other disciplines makes you better at your own.
A job title doesn’t determine what you’re capable of doing.
The person closest to the problem should be heard.
AI should make designers more capable, not less thoughtful.
Jenna is a special creative talent and ultimate professional. She had a positive impact not only on our processes, people, and culture but she skillfully elevated our company deliverables to an elite level. Her attitude and work ethic are contagious and make those around her strive to be better. She excels at both the strategic and tactical creative-functions, a rarity in my experience. Anyone looking to enrich their organization would be wise to include Jenna on their team.
Nonprofit Work
Nonprofit work has been a consistent part of my life and career. I’ve worked with organizations including AIGA Dallas, Dallas Firefighters Museum, and my work with DFW Pug Rescue has grown far beyond communications. I’ve worked on branding, creative direction, fundraising, content creation, photography, events, PR, partnerships, reporting, volunteer recruitment, and new program strategy.
I also foster pugs, so I’ve gotten to see the organization from both the operational work side and the very hands-on, always covered-in-dog-hair side.
Thought Leadership
Conference Speaking
Big Design 2026 — Long Live the Generalist (Jennaralist)
Big Design 2021 — Queer Global, a Case Study in Designing for Dignity. I summed my pain points up in a music video.
Classroom Speaking
UNT & UTA — I talk to design students about AI, different career paths, and why a broad skill set can be an advantage.
Writing
Medium — Find articles over on my Medium profile
APMP, 2018 "Please Stop Loving My Work" — A guide for how non-designers can give better design feedback.
How I use AI
I use AI as a working tool. I use Figma Make, ChatGPT, Claude, Gemini, Firefly, and other tools to brainstorm, explore workflows, sum up research, work through requirements and edge cases, write, prototype, and test ideas quickly. Figma Make has become a useful way to turn an idea into something I can actually interact with instead of debating it in my head for hours.
I’ve also led AI discovery work with clients, helping identify where AI could improve a product or workflow, and where it shouldn’t be used. The tools are changing quickly, so I experiment a lot. My favorite part of design has always been knowing what to keep, what to question, and what actually makes the work better.
Results I've Delivered
95%+
Reduction in client setup time
78%
Social audience growth in one year
30+
Custom software projects
led end-to-end
$1M
Incremental revenue in first year, with $250K+ annual growth continuing in subsequent years
$140K
Raised in one week during a nonprofit fundraising campaign
21%
Increase in RFP win rate in six months
$100M–$3B
Value of proposals I coordinated & designed in the AEC industry
10+
Industries, including SaaS, medical, construction, & nonprofit
10+ Industries Worked In
I’ve always believed that knowing a little about a lot is a strength. Every industry, project, and discipline gives me another set of ideas and experiences to pull from, and I’m constantly finding connections between them. But I don’t believe expertise should come at the expense of curiosity. I’d rather listen to the people closest to the problem, understand what’s actually happening, and combine that insight with everything else I’ve learned. The industry may change. The fundamentals of good problem solving don’t. My strengths are industry-agnostic.
Insurance
Medical
Technology & SaaS
Financial Services
Engineering & Construction
Professional Services
Transportation & Logistics
Nonprofit & Social Impact
Real Estate
Legal
Child Services
Oil & Gas
LET'S WORK TOGETHER
Where I thrive
100% remote · Senior level · Cross-functional · Hands on · High ownership · Variety