DFW Pug Rescue Impact Report
Editorial Design, Data Storytelling & Communications
I turned nearly 30 years of rescue data into the organization's first Impact Report.
After nearly 30 years of rescue work, DFW Pug Rescue had never produced an Impact Report. I created the first one for 2025, bringing together the organization's rescue numbers, medical data, finances, stories, challenges, and goals into one clear picture of the year.
My Role
I owned the project from data gathering through formatting, campaign planning, and launch.
- Worked with the Board to gather and organize data
- Shaped the information into a cohesive narrative
- Wrote and edited the report
- Designed and formatted the full report
- Created the social and newsletter campaign to launch it
The Challenge
There was a lot to say. It needed to make sense. The report needed to communicate both the scale of the rescue and the reality behind the numbers. That meant balancing statistics, financial information, medical needs, individual stories, organizational challenges, and future goals without turning the report into a wall of data.
Turning Data Into a Story
I organized the report around the information supporters actually needed to understand:
- The work: intake, adoptions, medical care, foster homes, and other rescue activity
- The impact: individual stories showing what those numbers meant for real pugs
- The reality: financial needs, rising demand, challenges, and risks
- The future: opportunities and goals for 2026
The result was a report that made the organization's work easier to understand while giving supporters a clearer picture of where their support goes.
The impact
DFW Pug Rescue now has a foundational annual reporting piece that can be used to communicate impact, support fundraising, inform partners, and establish a baseline for measuring future growth. It also created a repeatable framework for turning the rescue's ongoing data into a more strategic communications tool.
Achievements:
- Editorial and information design
- Data storytelling
- Copywriting and content strategy
- Turning complex information into clear communication
- Cross-functional collaboration
- End-to-end project ownership
